“Physical Assets” to “Information Assets”
During a MIT CISR session Peter Weill described the change in a businesses physical assets in context to new information assets. This really explained what the enabling information revolution could offer business – a light bulb moment.
I have reproduced the slide (with permission).
| Place | Space |
| Physical World | Virtual World |
| Leverage Physical Assets | Leverage Information Assets |
| Brand | Brand and/or Rating Agency |
| Value Chain | Competency Nets & Complementors |
| Fixed Pricing | Dynamic Pricing |
| Proprietary Systems | Open but not frictionless with multiple infrastructures |
The migration is of course slow and painful for large enterprises.
Pick an industry.. Real Estate.
Real Estate has seen some major changes and still has a long way to go.
The behavior of buyers has shifted from finding an agent to help with an initial search to almost self service online house research then contacting an agent with a shortlist.
| Place | Space |
| Leverage Physical Assets: | Leverage Information Assets: Cheap data available to agents and buyers |
Prediction : Any ‘Premium’ information provided to the agents will be eroded over time in favor of access to all. The value will be understanding and using it.
How about finding an agents? How do you know your agent does a good job? Perhaps they work for a large firm and have industry awards. Currently their is little in the way of agent rating services available on-line.
| Place | Space |
| Brand: Works for large firm / tells you they are great! | Brand / Rating Agency: Clients rate agents online. |
Prediction: More open agent rating service will be common.
I will expand on each shifting asset in later blogs..
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